Experiments
Experimental methods offer another compelling way to do what Alexander (2003, p. 4) indicates is the main project of cultural sociologists --- to “bring the unconscious cultural structures that regulate society into the light of the mind.” Experiments allow scholars to systematically control the research setting and focus on the analytical dimension of interest. For example, if you were interested in gender discrimination in hiring practices, an experimental study in which participants evaluate identical resumes that vary only by applicant name (Victor and Veronica versions, for example), may be a good way to bring to light unconscious or subconscious gender preferences that operate on a subterranean level in the culture.
Reference
Alexander, Jeffrey C. 2003.The Meanings of Social Life: A Cultural Sociology. New York: Oxford University Press.
Methodological Exemplars
Correll, Shelley J., Stephan Benard, and In Paik. 2007. “Getting a Job: Is There a Motherhood Penalty?” American Journal of Sociology 112:1297-1338.
Pager, Devah and Lincoln Quillian. 2005. “Walking the Talk: What Employers Say Versus What They Do.” American Sociological Review 70:355-80.
Both of these papers present data from audit studies, a special type of experimental method that conducts the study in the “real world” as opposed to a classroom or laboratory.
Reference
Alexander, Jeffrey C. 2003.The Meanings of Social Life: A Cultural Sociology. New York: Oxford University Press.
Methodological Exemplars
Correll, Shelley J., Stephan Benard, and In Paik. 2007. “Getting a Job: Is There a Motherhood Penalty?” American Journal of Sociology 112:1297-1338.
Pager, Devah and Lincoln Quillian. 2005. “Walking the Talk: What Employers Say Versus What They Do.” American Sociological Review 70:355-80.
Both of these papers present data from audit studies, a special type of experimental method that conducts the study in the “real world” as opposed to a classroom or laboratory.
